Introduce the reader to what's new. A new partnership, product, service, or achievement? Tell us all about it, just keep it short and to the point. Being excited is ok, but don't go all crazy here either or sales focused. Being humble is the key here.
Press releases have a standard format that you should follow:
- Summary (4-5 sentences, in bold)
- Main text (2-3 paragraphs)
- Boilerplate(s) (a 4-5 sentence description of what your company does)
- Contact details (not for publication)
Here you can find a great example:
What does this mean for the reader?
Answer this question very clearly. Explain what it means for them and the reason for this article. Make sure that they first understand the value or benefit for them. Consider creating a small video that grabs attention and drives excitement.
Highlight your main benefit with a quote
Why are we excited?
Heres the time to go further in-depth. Try sharing some inside perspective on this announcement and have a couple of important people share their views and why they are enthusiastic. This is a very personal and authentic way of presenting yourself, so go for it. Try to use quotes and visuals of the people involved.
Details and info the reader needs to know
Are there any additional nitty-gritty details that the reader needs to know about?
If so, list the changes:
- Process steps
Here you can explain the important next steps. What are you going to do and, more importantly, what should (or could) the reader do to move forward?
Make sure to give them proper directions or call to actions such as:
- Enter a pre-order list for that new product
- Signup for an e-mail list and be the first to get the next update using a lead capture form
- Give them directions to the nearest company office or contact person
Who are you again?
Remind your readers about your company. Summarize what you do in four to five sentences. Include a picture of your team.
Published with StoryChief